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Gimpo Hyundai Premium Outlet
Total Floor Area:
Hyundai Dept. Store
The design is the 1st place winning entry of a limited design competition. Major challenges of the design competition were: first, to create a landmark shopping experience in newly developing area of Gimpo; 2) to successfully connect fi ve blocks divided by roads and a canal; 3) to create an all-season “life-style” shopping mall, in which outdoor and indoor shopping are mixed with different shopping items; 4)to insert cultural and educational elements as well as various performance events, which take place in the public spaces provided along the shopping promenade adjacent to the canal. Since the canal in the middle was a main feature of the site to capitalize, European commercial road typology of “Loggia” was adopted to create an urban bumper, which becomes the main shopping axis. From this, a series of “broad walks” with shops leads a sort of “voyage” of shopping through Loggia, ultimately arriving in four different plazas, embracing the canal in front.